BNSME lunch seminar

    April 08, 2020
    11:30 AM - 1:00 PM
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    Millennium Buffalo
    2040 Walden Avenue
    Cheektowaga, NY 14225
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    Marketing Across Generations

    Every generation poses different challenges. Millennials act very differently from Generation X, and the Boomers before them, when it comes to choosing and buying products and services. Over the last decade, marketers have been obsessed with capturing the elusive millennial market and turning them into brand loyal consumers. Now, we are turning our focus to Gen Z and how to communicate with them. This session will help you understand how the various generations make purchasing decisions, who their influencers are, and what messages create loyalty for each.

    presented by


    Jill Fecher

    About our speaker:  Jill Fecher is the Chief Growth Officer at Cypress North, a digital marketing agency in Buffalo, NY. Her position focuses on growing the agency through organic and new business growth as well as ensuring client satisfaction. Prior to this position, Jill spent over 15 years at a full service marketing agency, leading client relationships and new business development. 

     

    Tickets

    $15.00 BNSME member

    $0.00 Corporate Member season pass

    $15.00 Student

    $25.00 Non Member or Guest