Making Content Marketing Work For You

Do you know how content marketing can help your company and your clients? Whether you’re just getting started or well down the content marketing road, this marketing art and science is a learning process that never stops. John Tebeau, former content manager for national publications and the new publisher of Buffalo Business First, will review a few key elements and short cuts that will help you attract, retain and build trust with a clearly defined audience — and, ultimately, drive profitable customer relationships.  Joining John as co-presenter is Bob LaPointe, President & Founding Partner at OnCore Media.

Hotel Henry
444 Forest Ave, Buffalo, NY 14213
NOTE - There is parking right past the hotel and along the street

About our speakers:

John Tebeau, president and publisher for Buffalo Business First, spent the early years of his career in media planning working on various brands including Red Lobster, Coca-Cola USA, The Prudential, Citibank and Smirnoff Vodka. In 1995, he began his publishing career at Times Mirror Magazines at Field and Stream and Outdoor Life as East Coast sales manager. He was promoted to Time Inc. East Coast corporate sales director in 2001 and to advertising director for Popular Science in 2003.
In 2005, he joined Munsueto Ventures as associate publisher of Inc. Magazine, where he oversaw multi-platform sales. He was named group publisher in 2007, a title he held until 2014 when he and partners launched OnCore Media, a content marketing company specializing in business-to-business solutions.

Bob LaPointe is the president and founding partner of OnCore Media, a strategic B2B content marketing services firm based in Boston, MA.  OnCore Media works with and for Fortune 1000, mid-market and privately held growth companies.  Bob is former president and CEO of Inc. Magazine, Inc.com and Inc. Business Resources. 

Event Sponsored by

Welcome to our colleagues from PRSA (Public Relations Society of America- Buffalo Niagara)!

Tickets

$0.00 Member Ticket

$40.00 Guest Ticket

$25.00 Honorary Member Ticket

$45.00 Non-Member Ticket

$20.00 Student Ticket

$40.00 PRSA Member ticket

$25.00 BNSME Associate Member (Educators)