BNSME Sunrise Seminar

    November 01, 2018
    8:00 AM - 9:30 AM
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    Bryant & Stratton College, Room 101
    3650 Millersport Highway
    Getzville, NY 14068
    Venue website

    Using Testimonials in Marketing Campaigns: The Perils and Possibilities

    Joe Lojacono, president of Valmark Associates LLC, will provide information on the advantages and disadvantages of using testimonials in consumer and B2B marketing campaigns. Participants will learn about legal concerns, and what to consider when deciding on using testimonials, including the use of customers vs paid actors.  


    presented by

    Joe Lojacono
    Valmark Associats LLC


    8:00 a.m. check-in and buffet breakfast

    8:30 a.m. - 9:30 a.m. presentation

    Room 101 at the Bryant & Stratton College Amherst Campus


    $15.00 BNSME member

    $0.00 Corporate Member season pass

    $15.00 Student

    $25.00 Non Member or Guest