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    BNSME Blog Posts Criteria

    BNSME posts are written by board members and the general membership.  The plan is to share these blogs with members & non-members via social media.

    Basic Guidelines
    We update the main BNSME blog a couple times every month. We generally publish:

    **Compelling stories about sales & marketing
    **Tips and tricks for our sales & marketing members and non-members
    **Examples of how our members benefit from their BNSME membership

    We publish blog posts that explain the “why” behind the work we do at BNSME. We want to show people that we're the industry leader with the best professional development for sales & marketing, and we use our blog to tell the stories behind that professional development.

    Story ideas can include

    • Why I joined BNSME
    • Benefits of joining
    • How-to content
    • Videos
    • Fun stories about a presentation or activity
    • Organizational news and announcements
    • Member collaboration
    • Profiles (donors, volunteers, employees, board members, program participants)
    • External cause-related news/events (with commentary from the organization)
    • Personal stories from stakeholders about their experience with your organization
    • Reader questions answered (interview-style posts)
    • Challenges (e.g. 30-day challenge)
    • Photos


    Guidelines, here are some general pointers
    Article Quality: Articles should be a minimum of 300 words and should cover the topic in detail. We take quality as one of the major considerations in accepting posts. To ensure your article gets published, write an original piece which is written specifically for the BNSME audience.

    When writing for the blog, follow these style points; Always have a title or headline (short and to the point), feel free to use bullets and subheadings, pay attention to spelling and grammar.

    Get to the point; Get to the important stuff right away, and don’t bury the kicker. Blog posts should be scannable and easy to digest. Break up your paragraphs into short chunks of three or four sentences, and use subheads. Our readers are busy, and we should always keep that in mind.

    Be casual, but smart; This isn’t a term paper, so there’s no need to be stuffy. Drop some knowledge while casually engaging your readers with conversational language.

    Be specific; If you're writing about data, put the numbers in context. If you're writing about a BNSME member, give the reader plenty of information about the member's experience, environment, results, and values.

    Link it up; Feel free to link away from BNSME if it helps you explain something.

    Make 'em LOL; BNSME is a professional and fun organization, and we want our blog to reflect this. Feel free to throw in a joke here and there, or link out to a funny GIF or YouTube video when appropriate. Just don't overdo it.

    Use tags and keywords; Add keywords that apply to your article. Look through existing posts for common tags. If you’re not sure if a word should be a tag, it probably shouldn’t.

    Use pictures; Include images in your blog posts when it makes sense.

    A few things to remember before submitting your post
    Credit: BNSME respects individual work and if your idea is derivative of someone else’s work, feel free to give them credit. The same goes for images that you use on your post. Please give credit where credit is needed.

    Screenshot + Video: Images speak a thousand words. Add images to convey your message, but don’t add them just for the sake of it. If you are writing tutorials, take a screenshot. If you are writing conversational topics, find lively and related images.

    Self-promotion: That is not the point of these blogs, we are looking for genuine contribution and don’t allow backlinks or anything of that sort.

    Copyright: We respect everyone’s work. In case we find out that you have copied a post from somewhere else, you will get an instant ban and immediate removal of all your blog posts and profile from BNSME. Also, by submitting a post to BNSME, you give us copyright ownership of the post.

    Comment: Comments are the conversations about your published article. Answer any queries related to your article via the comments. This will give you more exposure and help out your readers.

    Review & Submission

    If you have read and understood all of the guidelines mentioned above, you may email an outline or your completed blog for approval.  Your blog should be sent to [email protected]

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